{"id":1482,"date":"2024-07-08T12:39:58","date_gmt":"2024-07-08T10:39:58","guid":{"rendered":"https:\/\/ochronadanych-as.pl\/?p=1482"},"modified":"2024-07-08T12:39:58","modified_gmt":"2024-07-08T10:39:58","slug":"european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model","status":"publish","type":"post","link":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","title":{"rendered":"European Commission Publishes Preliminary Findings on Meta&#8217;s &#8216;Pay or Consent&#8217; Model"},"content":{"rendered":"<div>On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024.<\/div>\n<div>The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping organizations must obtain users&#8217; consent to combine their personal data between designated core platform services and other services. If a user refuses consent, they should have access to a less personalized but equivalent alternative.<\/div>\n<div><b>Commission&#8217;s Findings<\/b><\/div>\n<div>The Commission held a preliminary view that Meta&#8217;s &#8216;pay or consent&#8217; model is not compliant with Article 5(2) of the DMA, because:<\/div>\n<ul>\n<li>it does not allow users to opt for a service that uses less of their personal data but is otherwise equivalent to the &#8216;personalized ads&#8217; based experience; and<\/li>\n<li>it does not allow users to freely consent to the combination of their personal data.<\/li>\n<\/ul>\n<div>The Commission noted that to ensure compliance with the DMA, users who do not consent should still have access to an equivalent service that uses less of their personal data.<\/div>\n<div><b>Next Steps<\/b><\/div>\n<div>The Commission stated that Meta must now reply in writing to the Commission&#8217;s preliminary findings, and the investigation will conclude 12 months from its opening on March 25, 2024. Fines of up to 10% of a gatekeeping organization&#8217;s total worldwide turnover may be imposed for non-compliance with the DMA, with fines up to 20% in case of repeated infringements.<\/div>\n<div class=\"x_elementToProof\"><\/div>\n<div class=\"x_elementToProof\">Source:\u00a0<a id=\"OWAcc1696c9-b9b7-6e3c-4ab1-4c7fc34cb0f7\" class=\"x_OWAAutoLink\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_24_3582\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">European Commission<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024. The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European Commission Publishes Preliminary Findings on Meta&#039;s &#039;Pay or Consent&#039; Model - AllSafe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Commission Publishes Preliminary Findings on Meta&#039;s &#039;Pay or Consent&#039; Model - AllSafe\" \/>\n<meta property=\"og:description\" content=\"On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024. The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\" \/>\n<meta property=\"og:site_name\" content=\"AllSafe\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T10:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ochronadanych-as.pl\/wp-content\/uploads\/2020\/01\/Allsafe-obrazek-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"M-Strycharz-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M-Strycharz-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\",\"url\":\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\",\"name\":\"European Commission Publishes Preliminary Findings on Meta's 'Pay or Consent' Model - AllSafe\",\"isPartOf\":{\"@id\":\"https:\/\/ochronadanych-as.pl\/#website\"},\"datePublished\":\"2024-07-08T10:39:58+00:00\",\"dateModified\":\"2024-07-08T10:39:58+00:00\",\"author\":{\"@id\":\"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/2518535b4329a9dc9e3fb9f0415c3919\"},\"breadcrumb\":{\"@id\":\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/ochronadanych-as.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"European Commission Publishes Preliminary Findings on Meta&#8217;s 'Pay or Consent&#8217; Model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ochronadanych-as.pl\/#website\",\"url\":\"https:\/\/ochronadanych-as.pl\/\",\"name\":\"AllSafe\",\"description\":\"Zarz\u0105dzanie ochron\u0105 danych osobowych i bezpiecze\u0144stwem informacji\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ochronadanych-as.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/2518535b4329a9dc9e3fb9f0415c3919\",\"name\":\"M-Strycharz-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a3ee705b1398e561c3e70189612a4c2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7a3ee705b1398e561c3e70189612a4c2?s=96&d=mm&r=g\",\"caption\":\"M-Strycharz-admin\"},\"url\":\"https:\/\/ochronadanych-as.pl\/en\/author\/m-strycharz-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"European Commission Publishes Preliminary Findings on Meta's 'Pay or Consent' Model - AllSafe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","og_locale":"en_US","og_type":"article","og_title":"European Commission Publishes Preliminary Findings on Meta's 'Pay or Consent' Model - AllSafe","og_description":"On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024. The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping...","og_url":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","og_site_name":"AllSafe","article_published_time":"2024-07-08T10:39:58+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/ochronadanych-as.pl\/wp-content\/uploads\/2020\/01\/Allsafe-obrazek-fb.png","type":"image\/png"}],"author":"M-Strycharz-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"M-Strycharz-admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","url":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","name":"European Commission Publishes Preliminary Findings on Meta's 'Pay or Consent' Model - AllSafe","isPartOf":{"@id":"https:\/\/ochronadanych-as.pl\/#website"},"datePublished":"2024-07-08T10:39:58+00:00","dateModified":"2024-07-08T10:39:58+00:00","author":{"@id":"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/2518535b4329a9dc9e3fb9f0415c3919"},"breadcrumb":{"@id":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/ochronadanych-as.pl\/en\/"},{"@type":"ListItem","position":2,"name":"European Commission Publishes Preliminary Findings on Meta&#8217;s 'Pay or Consent&#8217; Model"}]},{"@type":"WebSite","@id":"https:\/\/ochronadanych-as.pl\/#website","url":"https:\/\/ochronadanych-as.pl\/","name":"AllSafe","description":"Zarz\u0105dzanie ochron\u0105 danych osobowych i bezpiecze\u0144stwem informacji","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ochronadanych-as.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/2518535b4329a9dc9e3fb9f0415c3919","name":"M-Strycharz-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ochronadanych-as.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7a3ee705b1398e561c3e70189612a4c2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a3ee705b1398e561c3e70189612a4c2?s=96&d=mm&r=g","caption":"M-Strycharz-admin"},"url":"https:\/\/ochronadanych-as.pl\/en\/author\/m-strycharz-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/posts\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":1,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions"}],"predecessor-version":[{"id":1483,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions\/1483"}],"wp:attachment":[{"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/media?parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/categories?post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ochronadanych-as.pl\/en\/wp-json\/wp\/v2\/tags?post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}