{"id":1482,"date":"2024-07-08T12:39:58","date_gmt":"2024-07-08T10:39:58","guid":{"rendered":"https:\/\/ochronadanych-as.pl\/?p=1482"},"modified":"2024-07-08T12:39:58","modified_gmt":"2024-07-08T10:39:58","slug":"european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model","status":"publish","type":"post","link":"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/","title":{"rendered":"European Commission Publishes Preliminary Findings on Meta&#8217;s &#8216;Pay or Consent&#8217; Model"},"content":{"rendered":"<div>On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024.<\/div>\n<div>The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping organizations must obtain users&#8217; consent to combine their personal data between designated core platform services and other services. If a user refuses consent, they should have access to a less personalized but equivalent alternative.<\/div>\n<div><b>Commission&#8217;s Findings<\/b><\/div>\n<div>The Commission held a preliminary view that Meta&#8217;s &#8216;pay or consent&#8217; model is not compliant with Article 5(2) of the DMA, because:<\/div>\n<ul>\n<li>it does not allow users to opt for a service that uses less of their personal data but is otherwise equivalent to the &#8216;personalized ads&#8217; based experience; and<\/li>\n<li>it does not allow users to freely consent to the combination of their personal data.<\/li>\n<\/ul>\n<div>The Commission noted that to ensure compliance with the DMA, users who do not consent should still have access to an equivalent service that uses less of their personal data.<\/div>\n<div><b>Next Steps<\/b><\/div>\n<div>The Commission stated that Meta must now reply in writing to the Commission&#8217;s preliminary findings, and the investigation will conclude 12 months from its opening on March 25, 2024. Fines of up to 10% of a gatekeeping organization&#8217;s total worldwide turnover may be imposed for non-compliance with the DMA, with fines up to 20% in case of repeated infringements.<\/div>\n<div class=\"x_elementToProof\"><\/div>\n<div class=\"x_elementToProof\">Source:\u00a0<a id=\"OWAcc1696c9-b9b7-6e3c-4ab1-4c7fc34cb0f7\" class=\"x_OWAAutoLink\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_24_3582\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">European Commission<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. This publication follows the opening of a formal investigation into Meta&#8217;s compliance with Article 5(2) of the Digital Markets Act (DMA) on March 25, 2024. The Commission reminded that, pursuant to Article 5(2) of the DMA, gatekeeping&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European Commission Publishes Preliminary Findings on Meta&#039;s &#039;Pay or Consent&#039; Model - AllSafe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ochronadanych-as.pl\/en\/european-commission-publishes-preliminary-findings-on-metas-pay-or-consent-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Commission Publishes Preliminary Findings on Meta&#039;s &#039;Pay or Consent&#039; Model - AllSafe\" \/>\n<meta property=\"og:description\" content=\"On July 1, 2024, the European Commission published its preliminary findings on Meta&#8217;s &#8216;pay or consent&#8217; advertising model. 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